Monday, June 27, 2011

Premature Post. - Commercial Critique #1


Axe's "Premature Perspiration" commercial is the subject of my first critique. This extremely humorous advertisement hails from Buenos Aires. The camera opens on several young men in compromising positions with girls such touching a girl's hand, watching a girl blow a chewing gum bubble, receiving a phone call from a pretty girl, etc. The entire idea of the advertisement is that these young men can't control themselves....and by control themselves, I mean control their perspiration. This obvious sexual innuendo is hilarious, but would never be allowed in the US. By spraying Axe, their perspiration is under control and they are able to stay cool and collected with future "heated" situations.

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